Klaviyo and ecommerce SEO, built to be measured.

Three things, in the order that usually matters. Flow architecture, which is the automated email that runs whether or not anyone is at a desk. Segmentation, so the right people get the right message and the rest of the list is not burned. And deliverability, which decides whether any of it reaches an inbox at all. Campaign sending is the visible part and the smallest part. A good Klaviyo agency spends most of its time on the flows nobody sees.

A structured review of an existing Klaviyo account: every live flow and where it leaks, list health and suppression, segment logic, deliverability signals, and whether the revenue the dashboard reports is attributed or incremental. The output is a prioritised list of what to fix first and what to leave alone, not a forty-page PDF. Most accounts have two or three fixes worth more than everything else combined, and a Klaviyo audit exists to find them.

It depends on whether you want a fixed piece of work or ongoing ownership. An audit is a one-off fee. Building a flow programme from scratch is usually project-priced against a defined list of flows. Ongoing management is a monthly retainer sized to the campaign calendar and the number of live flows. I quote after seeing the account, because quoting before seeing it means either padding the number or discovering the problem on your budget.

Generative engine optimisation, or GEO, is the work of getting a brand cited inside AI answers: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot. It overlaps with SEO but it is not the same job. Classic SEO optimises for a ranked list of links. GEO optimises for being the source an answer is assembled from, which depends more on entity clarity, citation-worthy pages and third-party corroboration than on ranking position alone. It is measurable: citation counts per platform can be tracked month to month in Ahrefs Brand Radar.

Near enough that arguing about it wastes your time. Answer engine optimisation, or AEO, usually describes optimising for direct-answer surfaces including featured snippets and voice. GEO usually describes optimising for generative models that synthesise an answer from several sources. The practical work overlaps almost completely: clear entities, question-shaped content, structured data, and citations from places the models already trust.

For a catalogue site, the technical layer usually matters more than the content layer. Crawl budget, so the crawler spends its time on pages that can rank rather than on filter permutations. Faceted navigation control. Internal link equity, so category pages are not starved. Indexation diagnosis, which is where most ecommerce SEO engagements should start. Then on-page at scale, and content that targets the terms with commercial intent rather than the ones with the biggest volume.

Technical fixes can move indexation within weeks, because you are removing a blocker rather than building authority. Rankings on commercial terms take longer, typically three to six months on an established domain and considerably longer on a new one. Anyone promising faster on a competitive term is either buying links or describing a keyword nobody searches.

Yes, and it is a large part of the work. Production, publishing and manual link building delivered under your name, from documented SOPs, with no contact with your client unless you want it. White label SEO services only work if the confidentiality runs both ways, so agency clients are never named here or anywhere else, and neither are their results without written permission.

No. I do HubSpot consultation, onboarding, management and automation across Marketing, Sales, Service and Operations Hub: workflows, lifecycle stages, lists, properties, pipelines, dashboards and reporting. Custom code, HubL theme development and API integrations are a developer's job and I will tell you that rather than take the work.

Klaviyo first, by a wide margin, and HubSpot for B2B lifecycle and marketing automation. The strategy layer travels between platforms: audience research, segmentation, split testing, send-time and frequency optimisation and honest reporting look much the same wherever they are executed. The platform-specific build is where the depth matters, and that is Klaviyo.

Some, on the search and AI-visibility side. B2B SaaS in particular, where the GEO work translates almost directly. The Klaviyo work is ecommerce by nature, because the flows depend on product and order events.

Mohali, India, working US hours. Most clients are in the United States and the overlap is deliberate rather than occasional.